After years of designing beer labels for their parent company, Alvarium Brewing, they planned to expand by launching a new coffee venture. Alvarium Roasting Co. is a specialty coffee company dedicated to sourcing, roasting, and serving exceptional coffee. Alvarium is the Latin term for beehive, and their current brewery brand leans heavily into hive imagery.
The challenge was to build a unique identity while maintaining Alvarium Brewing’s current brand equity. The goal for the coffee concept was to develop a narrative that ran parallel to the current brand.
The solution was a series of bears "Raiding the Hive" with the delicious coffee Alvarium produces as the reward. The brand assets feature organically drawn typography, honey-themed colors, and playful illustrations to express the visual narrative.
A variety of mascot expressions are used across multiple touch-points to emphasize the brands humorous nature. The bear mascot conveys a range of feelings, from delight to excitement, perplexity, and more, which adds humor to the plot.
