Breadbox provides virtual kitchens for ambitious entrepreneurs looking to make their mark in the culinary world. Whether they’re launching their first restaurant or expanding into new locations, Breadbox offer a turnkey solution that minimizes overhead costs and maximizes potential for growth.
Breadbox’s virtual kitchens are modular and scalable, designed to evolve with the tenants success. Based on this idea, the identity system is flexible and represents the adjustments needed to meet the tenants goals. Through the use of different weights in the letterforms, the identity communicates the company's foundational scalability.
The ghost mascots highlight the craft behind Breadbox Kitchens, giving a face to the concept with a touch of humor. The playful illustration set gives a sense of approachability and storytelling to the modular identity.
