At Mecha Noodle Bar slurping is not only unavoidable—it’s encouraged. Home to what their team describes as “Asian soul food,” Mecha offers their own take on Asia’s most comforting plates. From Vietnamese Pho to Japanese Ramen, the menu is a melting pot of some of the best Southeast Asian cuisine.
When Mecha reached out, they had one location, a well-established brand, and big dreams of expansion. But in order to grow, they felt as though they needed a stronger, modern brand that would easily translate across numerous locations. Honoring the fact that the Mecha menu is a blend of several different Asian influences, the new identity draws inspiration from a variety of different cultures. Since the rebrand, Mecha has found great success in opening 10 locations with the goal of expanding a nationwide brand.
