Valley Craft Ales is a Southern Vermont based Brewery located in the Wilmington river valley. Featuring a marriage between modern Scandinavian design and classic Vermont imagery, Valley Craft Ales gives a simple yet playful feeling while paying homage to the brand’s roots. The bold Scandinavian iconography disrupts the current beer industry packaging trends, creating contrast that allows the product to stand out among competitors. The Vermont-inspired subject matter provides a sense of familiarity and comfort, tying the brand to its location and its people.
Its minimalist approach is unexpected yet effective. It creates a breathless, easy-to-look-at brand full of meaning and comfort, pulling you in with its distinct typographic and iconography style. The matte finishes and bright colors provide a fresh look on a shelf full of similarity in the craft beer space.
